I dedicate this calendar to Juli Soler
I think inspiration is a word
which is always associated with creativity.
It is an impulse from which an idea is formed
It’s something which occurs while I’m working, travelling, thinking, reading or relaxing.
To be inspired or not.
That’s what counts.
The cover is representative of the raw material.
A magical products, a products with a soul, without which it’s impossible to create.
Rice is my blank canvas
I think it’s the balance of contrasts
which makes a great dish.
... from an idea becoming
Every day we go centre stage
to surprise people with our cousine.
Our profession places us
on the stage.
Martin Schoeller was born in Munich, Germany in 1968. He currently lives and works in New York, NY. He was deeply influenced by August Sander, Bernd and Hilla Becher, who spawned a school known as the Becher-Schüler. Schoeller worked as an assistant to Annie Leibovitz from 1993 to 1996. His portraits are exhibited and collected internationally
the 2014 lavazza calendar interview